Design, Advertising, Branding | UX, Web, Video | Packaging and Product Design
Seasoned Professional | Technically oriented group leader | Experience on both sides of the business, client and service
The Great Dane Marketing Co. New Jersey
Creative Director | Principle
Currently providing global design & product development leadership across three offices: China, Pakistan & the USA for the largest Himalayan Pink Salt producer in the world.
Also providing design and creative direction across multiple categories for consumer products and corporate clients. Selected clients & brands include: Mizco International, Bayer Consumer Care, Oasis Foods Company, Caswell-Massey, Nantucket Glass Works, New Jersey Eye Laser Centers, Law Coffee Co, Wakefern Foods (ShopRite) and more.
Hartz Mountain Corp. Secaucus, NJ
Sr. Director, Creative Services
Responsible for design, innovation and brand stewardship for this pet products company including web, packaging, product design, brand identity, promotional materials, trade advertising and toy design.
Church & Dwight, Princeton, NJ
Sr. Manager, Creative Services
Responsible for the design / communication of 29 brands at retail in the US. Also supported the Commercial and International divisions. Our initiatives contributed to significant growth in almost every category in the Company while realizing substantial savings in costs.
Selected brands: Arm & Hammer Masterbrand, First Response, Arrid, Trojan, Clean Shower, Nair, Fresh n Clean.
Calvin Klein Cosmetics, NYC
Creative Director
Built a new in-house design studio. Responsible for all aspects of global package design, in-store collateral, co-op advertising, premium items, selling materials and other miscellaneous corporate design needs.
The Benchmark Group, Cincinnati, OH
Creative Director
Responsible for senior account management on selected accounts and creative direction / brand image management on all accounts.
Some accounts under my direction: Warner Lambert, Hanes, Borden Household Products, Procter & Gamble, Kroger, Hillshire Farms, Royal Vacuum Cleaners (Dirt Devil Products) and Dial Corp.
Procter & Gamble, Cincinnati, OH
Design Manager
Global design management for the skin care category and new products. I was the creative leader when Aleve was brought to market as a new nonprescription analgesic.
Some of the brands under my direction: Olay, Noxzema, Bain de Soleil, Ivory, Camay and Aleve.